Web Marketing

internet marketing , also referred to as i-marketing , web-marketing , online-marketing , or e-Marketing , is the marketing of products or services over the Internet .

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management ( ECRM ) systems .

nternet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales

Our key strength is our people and we have created systems that allow us to attract, train and retain the best talent. We are also investing ahead of the curve by establishing state-of-the-art delivery centers. Our robust IT infrastructure delivers assured business continuity.

Internet marketing is associated with several business models:

  • e-commerce this is where goods are sold directly to consumers (B2C) or businesses (B2B)
  • lead -based websites this is an organization that generates value by acquiring sales leads from its website
  • affiliate marketing this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).
  • local internet marketing - this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline.
  • blackhat marketing - this is a form of internet marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request

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